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Web Linkhttp://www.psotc.org
Last Date Updated19/Dec/2021 13:49
Training InstitutionPeace Support Operations Training Centre (PSOTC), Bosnia-Herzegovina
DisciplineStrategic Communications (STC)
AreaPublic Affairs, Military Public Affairs (PA)
Depth of knowledge Level200 - Intermediate
NATO Course CertificationNATO Approved

Course CodeSTC-PA-25658
Course TitleMedia Management in PSO Basic Course
ETF Course CodePSOTC.WSSC.4
Delivery MethodResidential
Course DescriptionDue to a dynamic character of PSO each Public Affairs Officer must be appropriately trained and prepared for media engagement prior to his/her deployment and have a minimum of core requirements including: awareness of NATO Military Policy on Public Affairs, ability to operate in media environment (including preparing news releases, conducting interviews and press conferences) and advertence to the constant media presence and the importance of media relations, as those are prerequisites for comprehensive understanding of media environment and effective communication in PSO. This course provides participants with the basic knowledge necessary to understand both the opportunities and challenges of the media presence in Peace Support Operations.

Aim of the CourseThe aim of the course is to provide participants with the basic knowledge necessary to understand both the opportunities and challenges of the media presence in Peace Support Operations and to train necessary skills required to best utilize Public Affairs within operational process, ensuring unity of effort in the accomplishment of mission objectives.
Learning Objectives01.01 Estimate basic characteristics of contemporary public relations and media relations; 02.01 Distinguish NATO Military Policy on Public Affairs as a part of the wider NATO Strategic Communications (STRATCOM); 02.02 Illustrate key functions and responsibilities of MilPA in PSO environment; 03.01 Develop products to support media activities in PSO environment; 03.02 Arrange Interview in PSO environment; 03.03 Produce a News Release; 03.04 Organize Press Conference
Course Language(s)


Active CourseYes
Course Active from01/Jan/2013
Course Deactivated on22/Oct/2025
Course Duration (in days)5.0

Security ClearanceNU: NATO UNCLASSIFIED
Training AudienceM: NATO, PfP, MD, ICI and other nations as approved
ePrime Reference NumberACT.887

Tuition Fee per Student (Euro)200.00
Fees for Accommodation and Meals (Euro)382.50

Payment Authority
Payment Authority NameMAJ Milenko Eric
Emailmilenko.eric@psotc.org
Phone number+387 33 754 328

Annual Average of Attendance last 5 years20

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Two Step Application Override (Reqs approval for applying into Iteration)No
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Requires Secure AccessNo